I’m on a mission to take my business to the top, but at a cost I can afford. Hiring a publicist can cost anywhere from $300 – $5000 per month or more. I’m a brand new business and I don’t have that type of cash. So, I’ve decided to go the do-it-yourself PR route! Amazingly, it’s not as hard as one may think. DIY PR is becoming more and more doable by small business owners. There’s lots of great resources out there, including those specifically designed for Mom Entrepreneurs.
PR Defined: Public Relations is “sharing news or information through the media, in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.” (source: PR In Your Pajamas)
Cost: FREE
Steps I’m Taking:
Become familiar with PR and various media avenues
Attend PR workshops/classes and read DIY PR books
Talk with PR experts
Obtain media lists
Learn by doing

Resources:
PR In Your Pajamas – e-book
How to Get Baby Product Press to Write About You – e-book
PR for Mom Entrepreneurs Teleclass – Teleclass
Marketing: Shameless Self-Promotion: Do-It-Yourself PR – Helpful article
prinyourpajamas.com – Practical publicity resource for the time strapped entrepreneur
thepreparedpublicist.com – Coaching female entrepreneurs how to do their own PR
PRWeb.com – Distribute your press release online and in newsrooms.
HelpAReporterOut.com (HARO) – Get notified of journalists looking for sources to interview for their stories
www.ParentBlast.com – Find out what parenting sources are looking for experts like you

Let’s Discuss: Have you tried to do PR yourself? Leave a comment and share your experience.
Original post 8/14/09 by LeNesha Carey At: http://www.mybusinessadventures.com
Until Next Time,
Ciao!