(Re) Branding Your Logo

I was recently confronted with the task of possibly redesigning my blog, with that came the question do I revamp my logo also, which I will do! However this process will take me some time and deep thought about how I’d like it to be designed. I definitely want it to be the current color scheme that I have, and a design tweak to give it a fresh look. I just don’t want to do something rushed and have it look like it was just thrown together. I’ve seen some of those logos and they can hurt you more than they can help you!

I started to browse the internet and look at national companies that have recently re-branded their logo and there are some really good ones and then ones that I questioned. I honestly feel if you have a logo that works for you, it’s well known nationally, working on all of your marketing materials, you’re making revenue while making your bottom line and sales goals don’t touch it! I’m a firm believer in “If it ain’t broke don’t fix it” A couple of these companies went back to their original logo!

I can definitely understand wanting to have a fresh look after many years and rolling with the modern times but, some things just need to remain untouched. Below I have listed some national companies that did some re-branding. There are pictures of the original logo and then the redesigned logo. I’m curious to see what your thoughts are… What would you think about if confronted with redesigning your blog or company logo? Would you go in a completely different creative direction or just revamp your existing logo?

Check out The 10 Best (and Absolute Worst) Logo Redesigns by Company Folders.

7 Great Tips for a Logo Redesign

What’s your logo design style?

Rethinking The Name Of My Blog

Day 3: 21 days To A Better Business Blog – Rethinking the Name of Your Blog

Assignment: You have a few options to choose from when naming your blog, some examples are below and you can also use an acronym when creating blog titles as well. I use “Jael Custom Designs” however I also use “JCD” when I can’t fit my whole blog name in a given area, my blog button says “JCD” because it’s 125 x 125 pixels and I didn’t want it to look too small and bunched up if I tried to put my entire name in my button.

Example 1: Name + Tagline Example 2: Memorable Name + Logo Related to Your Niche AND Example #3: A Combination of Your Image + Business Name

Answer: My blog name fits with example 2. Even though it represents my initials, I came up with the name and designed my logo to fit. My Name is Jen Lawrence and I didn’t want to use the letters J.L. so I used Jael instead. It’s an existing biblical name meaning “wild she goat” but, I liked it better than my two initials and I didn’t want to use my full name. I also have a second domain that points to the same website: Jael’s Social Media Life. I started to blog more about branding and social media than I was designing so I decided to use it. I really never write about designing I just preview designs from time to time and I have a portfolio linked on my blog.

My banner is a rotating banner to reflect both url’s so there’s no confusion. It’s like my Jael Custom Designs banner is my personal advertisement letting everyone know that I offer graphic and web design services. My Tag line for Jael Custom Designs is “Redefining the Box” and my Tag Line for Jael’s Social Media Life is “An Infusion of ideas, reviews, networking and topics” I may change the way it is and separate the two in the near future. However, I’m quite content with the name of my blog. I’ve also been entertaining the though of redesigning my logo for Jael Custom Designs. We’ll see where this challenge takes me! I’m very indecisive! Can you tell?

Refining My Blogs Niche

Day 2: 21 Days To A Better Business Blog – Refining My Blogs Niche

First of all, what is a niche? A niche is a specific market in which you are experienced, passionate about and your overall brand! Here are some words of wisdom from Rosetta Thurman, Whatever you choose to write about, your niche should be as specific as possible in order to stand out among the millions of blogs out there. My formula for a great blog niche? Passion, expertise, audience and brand.

Assignment: Four questions to ask yourself as you refine (or redefine) your niche:

What am I passionate enough about that I could write about it frequently? (passion)
Business Branding, Logo Design, Networking and Social Media

What am I an expert (or want to become an expert) on? (expertise)
Marketing

Who would find this topic useful or interesting? (audience, market)
New Entrepreneurs or Existing Business Owners

What do I want to become known for through my blog ? (reputation/brand)
Being a resource that people seek for help and them knowing that I am knowledgeable about my niche.

This challenge is leaving me with a lot of decisions that I need to make, Hmmm…

error: Ask And You Shall Receive!!