It would be nice if we could have a million instant fans whenever we created a new project, product, brand or event. When growing something, it takes time and hard work with no guarantee of success. However, sometimes you just need to win over or leverage one person to get the ball rolling. This is why celebrity marketing is so important to so many companies.
You can do this too and it is called influencer marketing. This means utilizing bloggers, vloggers, and other social media stars who have fans in their millions. Many are not famous outside of their niches, but their pulling power via their writing and their videos is huge. You can leverage this source too and use them to bring people in their hundreds, thousands, and possibly millions to your product or website.