I recently had the opportunity to attend the Callen Charm School Branding Event. It was held at Nordstrom – Southpoint in the M.A.C cosmetics Department. Callen Charm School owned by Camille Allen is a series of events focused on women entrepreneurs that represent beauty and lifestyle related brands. The events and courses cover: Understanding branding, How to accessorize your brand, creating your marketing playbook, creating a unique client experience and more. There was a MAC Master Class that gave us an introduction to M.A.C cosmetics, Brushes 101, Primers/ Skin Care and Makeup Application. I really enjoyed learning about the different tips, Secrets, and techniques that the MAC make-up artists shared. Each attendee was matched with the right foundation and received a sample. We also received zoom fast black lash mascara, and primer among other goodies.
M.A.C cosmeticsis a strong brand that is loved by many. I have used MAC lipstick and lip gloss for years but, I have sensitive skin and donâ€™t really wear makeup regularly. I definitely will try their makeup especially because I do want a certain look when attending social events. I feel as though I am a representative of my brand and should look the part (at all times) most of the time. Iâ€™m mommy to four children and often times Iâ€™m more obsessed with what my children wear and how they look when leaving the house than myself. I guess thatâ€™s something else for me to work on. Making time for me and taking the necessary time to look exactly how I want to at all times. Iâ€™ll definitely take what I learned and try to make it a daily routine. I donâ€™t have to be made up completely all the time so I can do something quick and on the go to bring out certain features of my face, like my eyes and lips.
Lastly I learned about the Back-To-MAC Program which allows you to return (6) MAC primary packaging containers to a M.A.C counter or M.A.C cosmetics online, and you receive a FREE M.A.C lipstick of your choice. Feel free to check out the details on the MAC website. If you are looking to polish your beauty or lifestyle brand, I highly recommend checking out the Callen Charm School events and services to explore what best fits your needs and let the branding transformation begin! To learn more about Camille Allen, you can head over to her website. This was a great experience; Iâ€™m definitely inspired and looking forward to perfecting my lifestyle and business brand.