One thing I can honesty share from my personal experience of being an entrepreneur is that you need identify your target market and itâ€™s NOT your friends and family. Iâ€™m sure your friends and family want to show support and help you but, they are not your ideal customer. When you are providing a product or service, a rule of thumb is asking what problem are you solving? What need are you meeting? You are the answer to someoneâ€™s question. Youâ€™re filling a void!
As a consumer, I know what I want and will get it regardless of cost if there is a need for it. Iâ€™m very disciplined with my spending. I have a need vs. wants list and I tackle it by priority. So, itâ€™s natural for me to wait on certain things and other purchases may be instant based on my needs. Itâ€™s also stated that people need to see something a few times before they decide to purchase. Iâ€™m going to gravitate towards a visually appealing ad with a call to action especially if I see it a few times.
We live in a very mobile driven society where everyone is on-the-go! Weâ€™re all using social media on our mobile devices and honestly thatâ€™s where I see a lot of ads. Many businesses are purchasing social media ad campaigns to reach their target audience and itâ€™s working. You need to have an attractive ad with a call to action that will capture your potential customers information and then itâ€™s up to you to foster that relationship and follow up.
I canâ€™t tell you how many sponsored ads I see on Facebook & Instagram. Thatâ€™s where I spend a lot of time but, I also really notice them there as well. I see some sponsored content on Twitter but, Iâ€™m more prone to click a link on Facebook or Instagram. These businesses and social networks are paying attention to what I look at in their feeds, searches and my interests. The ads are targeted directly at ME! Itâ€™s no different for you. These ads are tested repeatedly and the data reviewed to see whatâ€™s working.
How do you measure client success? First step is to have a good strategy in place and pay attention to the data that you collect. You may start out as one, but youâ€™ll want to build a strong team where everyone has a role and responsibilities to focus on. A customer management software or customer success software will help you manage the data you collect and keep track of all interactions with clients whether positive or negative. Youâ€™ll need and use all this information.
Overall, you want to know who your target audience is and have a good client success rate. The client success guide will assist you in getting familiar with what customer success is. Youâ€™ll touch on strategy and metrics among other things. Donâ€™t be afraid to look and see what your competitors are doing and what methods might be working for them. Youâ€™ll want to tailor your ads for your audience but, look at their strategy and see if it works for you.