Disclosure: I received three Happy Meal Books along with Happy Meal Book and Reading is Fundamental promotion information being a McDonald’s and Ronald McDonald House Brand Ambassador. I’m sharing this information with my online community. All opinions are solely my own.
McDonald’s has partnered with literacy non-profit Reading is Fundamental and will give an additional 100,000 Happy Meal Books to chilren nationwide who do not have easy access to books. This will be a two year offering with anytime access to reading with new interactive digital books through 2014, the second installation of Happy Meal Books will be offered in 2015. This new initiative will allow McDonald’s to provide more than 20 million books to families in the US through the Happy Meal promotion. Happy Meal Books was launched on November 1st, 2013 just in time for National Family Literacy Day . McDonald’s will offer books in print for Happy Meal Customers from Nov. 1 – Nov. 14 all across the US. Throughout the two week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald’s Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.
I think that the Happy Meal Books program is a great partnership with Reading is Fundamental and it will allow families to spend more time together reading fun stories. I know that bedtime is usually my dedicated time to read with my kindergartener before he goes to sleep but, there are plenty of other reading opportunities that we can take before bedtime. When we received the Happy Meal Books, it was earlier in the day during the after school hour and he was so excited wanting to read them immediately. When a child loves to read and finds the fun in it, we need to make sure they have the resources to continue to do what they love an that is exactly what McDonald’s and Reading is Fundamental are helping families do. Three free interactive e-books will be available on McPlay, McDonald’s Happy Meal App, and will allow kids to read, discover and explore exciting new worlds.
Happy Meal e-books will be available for download at HappyMeal.com and Spanish versions of McDonald’s Happy Meal Books will be available on McDonalds.com and MeEncanta.com. There are four limited-edition books that include: “The Goat Who Ate Everything” “Deana’s Big Dreams” “Ant Can’t” and “Doddi the Dodo Goes to Orlando” Each one of these amazing stories touches base on nutrition, fitness and exercise. For more information about McDonald’s and Happy Meal Books visit the Mcdonald’s website and to learn more about Reading isFundamental visit RIF.org or connect with them on Facebook and Twitter.