Iâ€™m on a mission to take my business to the top, but at a cost I can afford. Hiring a publicist can cost anywhere from $300 – $5000 per month or more. Iâ€™m a brand new business and I donâ€™t have that type of cash. So, Iâ€™ve decided to go the do-it-yourself PR route! Amazingly, itâ€™s not as hard as one may think. DIY PR is becoming more and more doable by small business owners. Thereâ€™s lots of great resources out there, including those specifically designed for Mom Entrepreneurs.
PR Defined: Public Relations is â€œsharing news or information through the media, in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.â€ (source: PR In Your Pajamas)
Steps Iâ€™m Taking:
Become familiar with PR and various media avenues
Attend PR workshops/classes and read DIY PR books
Talk with PR experts
Obtain media lists
Learn by doing
PR In Your Pajamas – e-book
How to Get Baby Product Press to Write About You – e-book
PR for Mom Entrepreneurs Teleclass â€“ Teleclass
Marketing: Shameless Self-Promotion: Do-It-Yourself PR â€“ Helpful article
prinyourpajamas.com â€“ Practical publicity resource for the time strapped entrepreneur
thepreparedpublicist.com â€“ Coaching female entrepreneurs how to do their own PR
PRWeb.com – Distribute your press release online and in newsrooms.
HelpAReporterOut.com (HARO) â€“ Get notified of journalists looking for sources to interview for their stories
www.ParentBlast.com – Find out what parenting sources are looking for experts like you
Letâ€™s Discuss: Have you tried to do PR yourself? Leave a comment and share your experience.
Original post 8/14/09 by LeNesha Carey At: http://www.mybusinessadventures.com
Until Next Time,