77 Kids Holiday Event and Charity Campaign

Yesterday I had the opportunity to join six fellow bloggers at an exclusive VIP event for the new 77 Kids clothing store located at the Crabtree Valley Mall in Raleigh, NC. We had an opportunity to tour the store, learn about the 77 Kids clothing line as well as the make a snowflake wish campaign. Here are some general facts: 77 Kids is a spin-off of American Eagle, made for children starting with Little 77 (0 – 18 mos.) going up to size 14 for teens! American Eagle was established in 1977 hence the name 77 Kids. There are currently seven 77 kids’ locations with two more stores scheduled to open before the end of the year. The store layout is very chic catering to both parents and children from the awesome store design and props that change seasonally; boys and girl designated clothing areas, wide isles for strollers, activities to keep the kids occupied, cool dressing room areas for trying on outfits to the goodies your kiddos get when you check out!

Now let’s talk about clothing! The material is so soft and well put together. The tags are directly on the garment so you have no itchy tag irritating your child. I love the adjustable waist on the pants which comes in handy if you’re like me and need to invest in some more toddler belts. I’m amazed by their 77 wash guarantee on the jeans; their motto is play, wash, and repeat 77 times! AND they say if they don’t hold up send them back. They’ll get you all set up with a brand new pair. Doesn’t that sound unbelievable? I should also mention they pull garments off the shelves if a problem arises and they redesign and make sure it’s improved before putting it back on store shelves! That’s great! Don’t you just want to run into 77 Kids and see for yourself?

Now, I’m going to tell you about the Wish-4-snow campaign so that you can support the cause. Visit your local 77 Kids location and donate $.77 cents (or more) to benefit the local childrens hospital, in my case it’s Wake Med Childrens Hospital. You will then receive a snowflake to write your name and wish on, and then it will be placed on the stores blizzard wall. You’ll also get a “you done good’ bumper sticker to take with you. The sticker will also direct you to the interactive Wish-4-snow micro site where you can design a virtual snowflake to help 77 kids reach their donation goal. 77 kids goal is for the micro sites visitors to create 100,000 snowflakes. If that goal is hit, 77 Kids will make an additional $25,000 donation to the childrens hospitals on top of the customer donations each store collects during the month. You can make as many snowflakes as you like! Creating a snowflake makes you eligible to win a $77 gift card from 77 kids (one gift card given away daily) and it also enters you to win a grand prize: an awesome block party for you and 77 pals!

Guess What? I also have a $50.00 gift card to give away to one of my lucky group members! All I ask is that you are member of my blogaholics unanimous group. Just press the “follow” button if you aren’t and leave me a comment. Feel free to Fan me on Facebook and Follow me on Twitter for additional entries! Mandatory entry is to create snowflake on the 77 Kids Micro Website, fan them on Facebook and/ or follow them on Twitter! Please leave me a separate comment for each entry. Giveaway will run until December 14th! I’ll notify the winner via email and you’ll have 24 hrs to claim your prize or I’ll choose the next eligible winner. Gift Card will be shipped. Now get to your local 77 Kids and make a donation and make some snowflakes like I did!

Disclosure: I did receive a $50 77 Kids Gift Card and stipend for participating in this campaign. All opinions expressed are my own.