I’ll take you back to the basics so that you can truly understand Influencer Marketing and PR. They go hand in hand. You’ll also see the importance of it in today’s marketing strategy for businesses. So, in case you didn’t know… Influencer Marketing is a form of marketing where influencers in their respected fields or niches has a specific target market (audience) in which they … [Read more...]
Book Review: Influencer Marketing for Dummies
Disclosure: I received a FREE copy of Influencer Marketing for Dummies for review purposes. All opinions are my own. I was delighted to have the opportunity to read Influencer Marketing for Dummies because it was packed with so much useful information and key takeaways. It's a great read whether you are a business looking to work with online influencers or if you are a … [Read more...]