I’ll take you back to the basics so that you can truly understand Influencer Marketing and PR. They go hand in hand. You’ll also see the importance of it in today’s marketing strategy for businesses. So, in case you didn’t know… Influencer Marketing is a form of marketing where influencers in their respected fields or niches has a specific target market (audience) in which they … [Read more...]
You Don’t Want to Miss the 2019 NC InflueNCe Meet-Up
I’m excited about the first of many NC InflueNCe Meet-Ups. It will take place on Saturday June 29th at Provident 1898 in Durham, NC. InflueNCe is a one-day blogger/influencer intensive with two panels on social media monetization and pitching brands for partnerships. It will be a day of learning, networking and growing your brand by learning from eight successful panelists who … [Read more...]
How to Win Influencers and Their Fans
It would be nice if we could have a million instant fans whenever we created a new project, product, brand or event. When growing something, it takes time and hard work with no guarantee of success. However, sometimes you just need to win over or leverage one person to get the ball rolling. This is why celebrity marketing is so important to so many companies. You can do … [Read more...]
Book Review: Influencer Marketing for Dummies
Disclosure: I received a FREE copy of Influencer Marketing for Dummies for review purposes. All opinions are my own. I was delighted to have the opportunity to read Influencer Marketing for Dummies because it was packed with so much useful information and key takeaways. It's a great read whether you are a business looking to work with online influencers or if you are a … [Read more...]