Day 2: 21 Days To A Better Business Blog – Refining My Blogs Niche
First of all, what is a niche? A niche is a specific market in which you are experienced, passionate about and your overall brand! Here are some words of wisdom from Rosetta Thurman, Whatever you choose to write about, your niche should be as specific as possible in order to stand out among the millions of blogs out there. My formula for a great blog niche? Passion, expertise, audience and brand.
Assignment: Four questions to ask yourself as you refine (or redefine) your niche:
What am I passionate enough about that I could write about it frequently? (passion)
Business Branding, Logo Design, Networking and Social Media
What am I an expert (or want to become an expert) on? (expertise)
Who would find this topic useful or interesting? (audience, market)
New Entrepreneurs or Existing Business Owners
What do I want to become known for through my blog ? (reputation/brand)
Being a resource that people seek for help and them knowing that I am knowledgeable about my niche.
This challenge is leaving me with a lot of decisions that I need to make, Hmmm…