I’ll take you back to the basics so that you can truly understand Influencer Marketing and PR. They go hand in hand. You’ll also see the importance of it in today’s marketing strategy for businesses. So, in case you didn’t know… Influencer Marketing is a form of marketing where influencers in their respected fields or niches has a specific target market (audience) in which they … [Read more...]
Emma Talks About Women in Tech
I’m so excited that Women in leading roles are speaking up about bridging the gap and getting more girls involved in STEM along with women in Tech more Executive roles and on the Board of Directors. Only 20% of tech jobs are held by women, however we make up more than half of the U.S. workforce. The technology industry is thriving and there is a huge gender gap in this … [Read more...]
Get to Know Your Ideal Customer in Business
One thing I can honesty share from my personal experience of being an entrepreneur is that you need identify your target market and it’s NOT your friends and family. I’m sure your friends and family want to show support and help you but, they are not your ideal customer. When you are providing a product or service, a rule of thumb is asking what problem are you solving? What … [Read more...]
Business: Mobile Advertising Best Practices
You have a business, now what? One of the lessons that I have learned from entrepreneurship is that you can’t be afraid to market your business. Be a walking billboard! People aren’t going to magically appear and start buying your products or services, especially if they don’t know you exist. It’s also fact that people need to see something several times before they commit to … [Read more...]
5 Great Offline Marketing Tools for Promoting Your Brand
We live in a digital world, so it’s easy to get wrapped up in liking, sharing, tweeting, and pinning. But it’s also important to get back to the basics because, though it feels like it sometimes, not everyone is online. Most of the information we need is only a Google search away, but there’s something to be said about seeing and experiencing things in the real world. This … [Read more...]
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