One thing I can honesty share from my personal experience of being an entrepreneur is that you need identify your target market and it’s NOT your friends and family. I’m sure your friends and family want to show support and help you but, they are not your ideal customer. When you are providing a product or service, a rule of thumb is asking what problem are you solving? What … [Read more...]
Business: Mobile Advertising Best Practices
You have a business, now what? One of the lessons that I have learned from entrepreneurship is that you can’t be afraid to market your business. Be a walking billboard! People aren’t going to magically appear and start buying your products or services, especially if they don’t know you exist. It’s also fact that people need to see something several times before they commit to … [Read more...]
5 Great Offline Marketing Tools for Promoting Your Brand
We live in a digital world, so it’s easy to get wrapped up in liking, sharing, tweeting, and pinning. But it’s also important to get back to the basics because, though it feels like it sometimes, not everyone is online. Most of the information we need is only a Google search away, but there’s something to be said about seeing and experiencing things in the real world. This … [Read more...]
How to Make a Successful Business Card for Networking Events
As an avid conference attender, I love traveling to new places and meeting cool people. But I'm the first to admit that the conference scene can be tiring. And talk about sensory overload! There's so much to do, see, and hear at every event. When the people I meet turn into a blur of faces, I rely on their business cards to jog my memory. Some cards are really fun and … [Read more...]
What It Takes to Make a Good Logo for Yourself
Even if you don't own a fun new startup or a multi-million dollar company, a logo can work wonders for your career. It's a great way to introduce yourself when people visit your website or to give employers a glimpse of your personality if you're looking for a job. The most important thing is to get a logo that's true to your identity. I love my logo for that very reason. … [Read more...]
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